As the real estate market continues to change, one local agent has mastered the art of "Target Marketing" to expose her Sellers properties to the most opportune buyers; thus selling them for more money.
May 29, 2019 / PRZen / SAINT PETERSBURG, Fla. — St Petersburg, Florida- If you’ve followed the St Petersburg real estate market for a while, you’ve undoubtedly heard of Janice Lockridge-Williams as she is one of the most respected agents in town when it comes to marketing homes to sell for the most amount of money. Now, she’s one-upped herself with the latest addition to her advertising arsenal with what she calls her "Target Marketing" approach.
The traditional approach of placing your home in local magazines, along with the rest of the listings that your listing brokerage has is now a thing of the past. Janice has perfected an approach to Target Marketing where she invests her own money to expose your property to the most favorable buyers based on their current interests, hobbies, family size, age and even net worth and credit score.
In today’s world, marketing is all about matching your product up to the prospects that are most likely to have an interest in it and are willing to pay the price for it.
When asked how this new-age approach to selling more homes at a higher price works, Janice said the following:
"If a home is in a highly desirable school district, that usually comes with a slightly higher property tax base. There’s no sense in marketing that home to retired couples; but it’s a perfect fit for a family that has school age children. If the home has a fenced yard, we can expose it to those that have the appropriate income and also have a dog in the house. If it has a wine cellar, we can market to those that subscribe to Wine Connoisseur Magazine or otherwise have a wine collection. If your home is on ‘deep water’ we can market it to Sailboat owners. This allows buyers to absolutely fall in love with the home. Often this also means that the Buyer is willing to pay a Premium Price for something that matches their exact criteria. Essentially, we can market it as their "Dream Home" even though it would be considered "just another home for sale" to the general public. That’s why oftentimes we can sell homes for more money. With the marketing data available from online and offline marketing firms, it just doesn’t make sense for an agent to simply list a home on the MLS system and wait for a possible contract sometime down the road."
For local homeowners, selling your home fast and for top dollar is our biggest priority. Utilizing an agent that understands superior marketing and exposure can potentially allow you to net a lot more money from the ultimate sale of the property.
About Janice Lockridge-Williams:
For more information on how this target marketing approach works and to find out how you may be able to get more from the sale of your home, contact Janice Lockridge-Williams at Charles Rutenberg Realty by calling 727-906-0620 or 813-220-7080; or email her at [email protected]
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